Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

AlitraQ

Ross Products Division of Abbott Laboratories was introducing a nutritional supplement containing glutamine for patients with impaired gastrointestinal function.

The name AlitraQ identifies the therapeutic target (alimentary tract) and incorporates the international symbol for glutamine (Q) in a unique and memorable way.