Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Navan

Grand Marnier-Lapostolle needed a name for their new vanilla-flavored cognac that had a premium tone and authenticity that would appeal to a young adult, urban, multicultural audience.

Inspired by the region in Madagascar where some of the world’s finest vanilla is grown, Applebaum developed the name Navan. A palindrome with a strong yet sensual tone, Navan communicates on multiple levels to fully embody the brand identity.