Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

VantisLife

The Savings Bank Life Insurance Company of Connecticut needed to change their corporate identity after 60 years as a well-recognized name in the insurance industry. Applebaum was retained to develop a new corporate identity that was in keeping with the SBLI heritage, positioning, and affiliations, yet suitable for newly expanded operations and future directions.

Applebaum created the name VantisLife and consulted with corporate leaders to facilitate a smooth transition to the new identity. With a contemporary tone, VantisLife achieves the core objectives so important to the firm, while suggesting an advantage to new and existing target audiences.