Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

LithEon

When Eveready introduced their first lithium battery for consumers, it was the longest lasting AA battery on the market. It was important to develop a name that differentiated the new product from the Energizer line in a noncomparative way.

LithEon conveys the end benefit, and the reason to believe, establishing this new generation of battery technology.