Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Matava Blue / Sunset Surf

When liquor giant Diageo extended the Captain Morgan Parrot Bay sub-brand into the flavored malt beverage segment, they could have identified the flavors with descriptors, but instead recognized an opportunity to enhance the new identity.

With intriguing and unique flavor names that reinforce the tropical imagery of the Parrot Bay sub-brand, Matava Blue and Sunset Surf suggest surf, beach, and good times with an authenticity appealing to the target audience.