Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Nuromax

Burroughs Wellcome was introducing a new anesthesia and wanted a name that would be memorable to operating room staff. Using recognizable morphemes, Nuromax suggests what the product is: a long-acting neuromuscular blocker.