Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

OnTrack

ClassLink is an innovative educational technology provider offering a range of integrated software solutions to optimize K-12 learning environments. Applebaum was brought in to address the challenges presented by the existing brand architecture and to develop targeted names for their revolutionary software modules, each with an array of attributes, benefits, and users.

Applebaum developed the name OnTrack for the innovative software that provides curriculum mapping, state standards alignment, and an electronic portfolio of student achievement, assessment, and feedback. The name encompasses the multifaceted functions of this software and conveys a positive message to parents, students, and administrators.