Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Securon

After reviewing a range of options, the Fiberweb team knew Securon was the optimal name for their nonwoven, impermeable medical fabric. The name clearly conveys product integrity and user assurance with a tone befitting a fabric.