Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Baja Blast

Pepsi-Cola wanted the name for its new lime-flavored Mountain Dew to have the energy and edge that defines this successful brand.

The name Baja Blast, an excellent fit with their retail partner Taco Bell, is inspired by the energy and power of the Pacific surf and the exotic, tropical flavors of the Baja peninsula.