Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Aquafina Essentials

It was a natural fit for beverage giant Pepsi-Cola to introduce an enhanced subline of their highly successful brand Aquafina. Developing the right branding system was central to this project.

The subline name Essentials, first developed for Aquafina and now used with Tropicana and Quaker, signals the inclusion of important vitamins, minerals, and other nutrients, vital to a healthy lifestyle.