Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Body Harmonics

When neuromuscular and massage therapist Julie Wendholt started her practice, she needed a name that would convey the therapeutic nature of her work. Having been an opera singer, it was clear that music greatly influenced all aspects of her life.

The name Body Harmonics was inspired by her interests and goals. With a therapeutic, uplifting tone and without overpromising, the name suggests the benefit of treatment: bringing the body into balance and harmony.