Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Phogenix Imaging

When Hewlett-Packard and Kodak entered into a joint venture to create an entirely new category of retail digital photofinishing, the new corporate identity had to reflect the stature of the parent companies.

Phogenix Imaging conveys the business of pictures and imaging technology with a tone of expertise that announces the next generation of photofinishing to retailers and consumers.