Childcare Resources

This not-for profit organization was faced with the difficult challenge of changing it's identity because the original name did not clearly communicate or encompass the many services they provide. The first step was to clarify the organization's mission: to ensure that all children in the surrounding areas have equal access to quality child care and early education services.

Childcare Resources clearly identifies the area of expertise. The name is also broad enough to encompass a range of services and appeal to a wide audience, which includes: parents, child care providers, businesses, government agencies, educational institutions, and community organizations.