Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Citrus

When a landscape designer and decorative painter/designer formed a partnership, they needed a name for their company that was relevant for exteriors and interiors and for the many high-level creative projects with which they were involved.

The evocative and unexpected name Citrus has layers of meaning that suggest their fresh style and creative edge.