Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

SunSpree

An innovative cold-brewed tea, available in a variety of flavors, was being introduced by the category leader, Lipton. In 5 minutes, the all-natural, product made a great-tasting iced tea.

SunSpree captured the brand essence by creating an association with sun tea, the inspiration for the product. It suggests ease and simplicity and has a refreshing tone, perfect for an iced tea.