Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

ForeverStrong

When Maybelline developed their breakthrough long-lasting, strengthening nail polish, they wanted a telegraphic name that would be easily understood in the US and their top international markets.

The name ForeverStrong clearly conveys the key product attributes with an attitude that speaks to the target audience and helps the product stand out in the highly competitive beauty product category.