Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

SkinVitalizer

Unilever takes cleansing to the next level with Dove SkinVitalizer. This innovative face cleansing tool gently vibrates to deliver spa-quality deep cleansing, leaving skin energized, soft, and radiant. Applebaum consulted on the brand architecture and conducted a name development program for the new Dove sub-brand. With a clean, effective tone, the name SkinVitalizer, created by Applebaum, conveys the transforming experience of the product, as well as the end benefit most important to the target audience—healthier, younger-looking skin.