Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

DiscPainter

Elevating disc labeling to an art, Dymo developed a sleek, easy-to-use CD/DVD printer that employs unique radial printing technology to produce professional quality results in record time. The name had to work in both home and office settings, appeal to teens and adults, and fit within an established brand architecture model. DiscPainter suggests breath-taking results and smart design, while differentiating from other types of labelers from Dymo.