Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Sonesse

Somfy Systems, the world’s leading manufacturer of specialized motors and control systems for window coverings, has introduced a range of silent motors that fit discreetly within a variety of interior shades and screens. The name, to be registered worldwide, needed international appeal appropriate for both B-to-B clients (manufacturers, dealers, designers, architects) and consumers.

Somfy selected Applebaum to work with them in developing a brand that would be differentiated from their other product lines and address the specific challenges of this unique project. The team at Applebaum drew on its wide-ranging knowledge of languages to conceive the name Sonesse. Derived from Latin, Sonesse conveys quiet serenity and supports the “peaceful is beautiful” product positioning with a premium tone appropriate for both professionals and consumers across international markets.