Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Naming

  • Brand
  • Corporate identity
  • Sub-brand
  • Service
  • Technology
  • Variant / Flavor
  • Product descriptor
  • Ingredient
  • Trademark & domain screening

Visual Identity

  • Logo development
  • Brand look & feel
  • Website design
  • Web programming
  • Marketing collateral
  • Packaging
  • Brand book
  • Identity guidelines